Holy grail or just fools gold?

The long awaited Battlefield 3 is now on its way and the hype is predictably reaching fever pitch. Expectations are higher than they have ever been as the developers are pitching this to be the biggest thing since sliced bread, I for one am not buying into the hype like most, yet being quietly hopeful that DICE will deliver the goods. Only time will tell, but so far the marketing of this title seems to be a little complacent to me, with the focus solely on graphical content, visual and audio glitter. But what of the gameplay?

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